Our mission is to be a leader in manufacturing and distribution of raw materials for surface coating industry and expert support services to the surface coating industry and other industries that consume our products globally.
These can be achieved by
We commit to achieving leadership positions in terms of market share, technology and cost. By creating, marketing, production and selling surface coating related products which fulfill a useful purpose in society. Generate maximum value for our customers in selected market segments,namelyCoatings and Materials.
• To maximize shareholder value.
• To maximize customer satisfaction.
• To secure continuity of our business via sustainable growth and innovation.
• To be a responsible partner to our stakeholders and the communities in which we operate.
To have a leadership position in our chosen business segments in terms of cost, technology and market share. To form one big team of highly energetic, competent, entrepreneurial and internationally oriented people who work as one to achieve our common goals. To be highly respected in our markets and our communities in which we have an association.